~ RockStar Results ~
Driven by the team approach
The RockStar Group with eXp Realty is now a terrific 10 person real estate team.
We are built to roll out the RED carpet for our sellers in what is now a shifting market.
With our team of professionals, you are assured of a smooth and successful transaction.
Rick Raanes ~
Team Leader and Listing Agent
Rick Raanes began his real estate career in October of 2004. With a background in construction, Rick found that he enjoyed selling the beautiful homes he was used to building. Not only did he enjoy selling homes, he was successful. Throughout his 12+ years of real estate sales and marketing, his commitment to excellent customer service continued to build strong relationships with his clients. Rick loves the marketing challenges of our listing clients. Rick handles all the negotiations and loves the win-win solutions that create the hand over handshakes at the closing table. His clients, impressed with Rick’s high level of integrity and honesty, recommend his real estate services to their friends and family members.
Vanessa Raanes ~
Co-Owner of Texas RockStar Group
With over 20 years experience in Human Resources, Marketing, and Management, Vanessa brings a unique perspective to the Real Estate industry. Strong communication, combined with a deep passion for helping others achieve their goals and dreams, Vanessa provides a unique client experience. As a Native Houstonian, Vanessa possesses a strong commitment to the community in which she lives. A licensed realtor with Keller Williams The Woodlands/Magnolia, Keller Williams Cultural Ambassador, a local school volunteer, a member of Interfaith of the Woodlands volunteers, and Operation Pets Alive volunteer, she loves to share her passion for serving and making a difference in the lives of others.
Jake Johnston ~
Lead Buyer Specialist
Jake joined our team in January of 2015 with seven years of prior real estate experience as a business owner. As a third generation real estate professional, real estate is in his blood. Jake loves to exceed our client's expectations through amazing customer service, market knowledge, and skilled negotiation. Building relationships and working together to accomplish a common goal is what he is all about. Every Client has a unique set of circumstances and each transaction presents a new opportunity to learn in this business. He loves to come into work every day because he knows that each day is filled with new and exciting challenges. Jake Loves Real Estate!
Kristen Fernandez ~
Director of Excellence
Kristen is our Marketing Director and the second point of contact for our clients. Kristen gets our staging set up, world class photos scheduled and the listings put online and she makes sure that the proper enhancements are made to bring out the best in your home. She is a graduate of Texas A&M Corpus Christie and loves the marketing our listings. She works directly with you during our listing process, making sure all of your questions are answered along the way. The social media marketing that our homes receive is unparalleled, and having a full-time marketing coordinator puts our listings a step ahead of the competition.
The RockStar Group is a widely respected group of agents based in The Woodlands real estate industry since 2004. After more than 500 successful sales, their track record remains spotless, a record they attribute to always placing their clients’ interests ahead of their own, providing attentive one-on-one services and knowing the contracts and procedures extremely well.
Their Real Estate career includes considerable experience in the building and construction of residential properties. With his knowledge of the construction process, vendors and trades, he saves his clients money, sometimes thousands, during the transaction process. These things, along with their strong negotiation skills, will give you peace of mind. Vanessa has a background in design, and she is the perfect compliment to setting the stage for your home sale. They offer each client a professional commitment to personal and specialized Real Estate services. Rick and Vanessa are dedicated to going the extra mile to make each Real Estate transaction as hassle-free as possible.
When you choose The Rock Star Group for help in making your real estate dreams a reality, you get an award-winning team that is committed to the importance of God, Family, and Work. Recently, Rick was awarded the Estelle Howard Eagle Award in The Woodlands office. This award is given to those who best personify the tradition of culture, leadership, and integrity. Vanessa is our regional Cultural Ambassador for Keller Williams South Texas Region, and this past year, she too received the Estelle Howard Eagle Award. Rick and Vanessa are the only husband and wife team to share this award in our office.
Rick has been an outstanding agent for my wife and I. He's helped us through two transactions so far and we couldn't imagine using any other Realtor. Our last transaction was selling our home. He calmed us down when we needed it, provided great advice that we took in getting our house ready for market and did all the little things that make a huge difference when selling a house. We sold in a difficult housing environment and got the money out we wanted. All because of Rick's efforts and strategy. I've always found Rick to be an honest and fair minded man and can't wait to do business with him again.
~Paul and Meg Dixon
Rick always goes above and beyond his duties as a realtor. When we purchased our home, he was honest, and always kept our best interest at heart, even if it meant passing on a good number of houses before we found the perfect one for us. He was so knowledgeable about all the different neighborhoods and schools and was an invaluable part of our decision making. He made the home buying process a very pleasant experience. Good, honest, realtors who put your interests first are hard to find, and we were lucky enough to find one in Rick! Next time we buy a house, we are definitely going with the Rock Star!
~Ryan& Valerie Cooper
I want to thank you for your outstanding professional service as our listing agent for the sale of our property in The Woodlands. Your help on the front end, helping us prepare our home, setting the stage, to setting the price, helped us get multiple offers for our home. Your experience was invaluable as we walked through each of the offers selecting the one to choose. Your negotiation skills saved us money we didn’t expect to save. You are always fun to be around, pleasant to work with, and profession all throughout the process. It made our experience like no other transaction.
~Dave and Judy McCleary
Rick and Vanessa were amazing. They put together a game plan for us 6 months before we put our house on the market. During that time, they helped us with the perfect blend of contractors to get the details just perfect. From Staging the home to photography to closing, everything was just perfect!
~Tom & Barbara Fiorenzi
The Marketing we do to promote your home has only one purpose – to increase awareness among potential buyers leading to in-person showings. The average Realtor waits until a home is active on the MLS to start marketing and they wait for a buyer to come to them. Not what the RockStar Group has in mind. Before your home is listed, we will launch a marketing campaign to get potential buyers and buyer agents excited about your home. Our typical pre-marketing campaign gets 100's of potential buyers interested in learning more about your home before it hits the market. Once they schedule a showing, the marketing to that buyer is over. Now, your home must now compete with other homes in two areas;
FEATURES AND PRICE
If your home has more features that appeal to buyers – or your home is priced lower than the comparables homes-your home will stand out as the better value.
Conversely, if your home lacks the features that potential buyers desire, your only option is to compete on price. To be effective, your home should standout as one of the top two to three best values in your immediate market place.
Pricing your home for a successful sale
Pricing your home accurately is the most effective way to ensure a successful sale. Allow me to repeat that – pricing your home accurately is the most effective way to ensure a successful sale.
No amount of marketing can sell an overpriced home.
Many sellers are tempted to list their home with the agent who quotes the highest price.
Please keep in mind, the agent doesn’t set the price, the seller doesn’t set the price – the market will set the price, or value, for your home
Preparing your home for a successful sale
With the typical agent, you only discover potential deal-killing repairs after you are already under contract – when the buyer hires a home inspector to scrutinize every aspect of your home.
Discovering and repairing problems early in the marketing process places you in control, eliminating the stress of making repairs on the buyer's schedule. Having your house in move-in condition also helps you avoid delays to closing and demonstrates to buyers, agents and the buyers’ home inspector that your house has been very well maintained. WE want buyers to focus on how they would live in your home – not what they would have to repair.
Additionally, your house will stand out from the competition as a better value and command a higher price.
I will also recommend trustworthy, professional contractors to address any repairs that are needed. The extent that these repairs are made will directly affect your listing price. You have the ability to command a higher asking price, and substantiate it, when your home is in top condition.
Once we have your home inspected and the necessary repairs have been made, we will focus on presentation. You will only get one opportunity to make a positive first impression with potential buyers. Well staged homes look better, photograph better, show better, and sell faster than non-staged homes.
When you list – and close – your home with the RockStar Group, we will pay to have it staged by one of the areas most experienced professional stagers.
Home staging is not decorating. Decorating appeals to the person living in the house; staging is positioning the home to appeal to the psychological needs of buyers by creating a series of impressions that build an emotional connection to help buyers imagine living in the home. A recent poll revealed that 87%of respondents said home presentation make the difference in most residential sales.
Also, while many listing agents over look the presentation of your home and push for price reductions, the problems, whether perceived or real, still exist.
Marketing your home for a successful sale
Your home is now priced accurately and looks great.
Let’s show it off!
The marketing of your home will reflect an established history of how buyers search for, and purchase, homes.
- 95%of buyers use the internet during their home search.
- 85%of all home sales in the Houston MLS are co-brokered. This means there is a listing agent who represent you, the seller, and another agent who represents the buyer of your home. As a result, marketing to Realtors is our most productive activity.
- The most effective way to get the attention of productive agents and buyers is through accurate pricing and great photography .
After your home is staged, I will pay to have your home photographed by a professional real estate photographer, using the latest techniques in High Definition Resolution (HDR) photography.
Over 90% of home buyers are using the Internet to search for homes, and professional photography is essential to any comprehensive marketing plan.
As you know, more people will view your home online than will ever visit it personally. Getting, and holding, their attention online with professional photography is one way to increase the probability of in –person showing.
“Buyers perceive homes with professional photography to be worth, on average, 12% more than the actual price.”
The Wall Street Journal
High Definition Video
In addition to professional photography, the RockStar Group will create a superior compact high-definition video of your home, showing off your homes best features. A well produced video will give potential buyers an emotional feeling for what living in the house could be like, long before they make a personal visit.
Video enables us to “tell a story” about your home – why you loved living there –making that emotional connection for buyers to come and visit your home. We are able to address the emotional needs for comfort, family relaxation, family fun and more than photos alone cannot communicate.
Your home will be prominently featured on several major websites, like Zillow, Trulia, Realtor.com, and over 500 non broker websites. And just so you know, it will be right here on our website too.
Your home will be featured on our Keller Williams web site where is can be seen by thousands of daily visitors.
Your home is also directly accessible by more than 600 leading real estate broker websites that serve over 32,000 agents in the Houston Metropolitan area.
Additionally, all open houses are promoted on our web site, texasrockstar.com, kw.com, Har.com, increasing the exposure of your home.
Social Media Marketing
Your home will also be marketed extensively on Facebook, the world’s leading social media site. We also are active on Twitter, LinkedIn, and Pinterest.
I will market your home using several proven approaches, including highly–targeted ads, video, photos, and more.
Facebook represents an opportunity to reach tens of thousands of local Houston residents on a site where they already spend a lot of time.
A Market within a Market
Your home will not only be marketed through universal channels such as the Internet, print advertising, the Multiple Listing Service and signage, I will also market internally to our highly collaborative Local real estate agents, nearly 3,000 – each with their own connections that forms a rich source of prospects, buyers and referrals.
This “market within a market” results in the most efficient transaction environment in Houston real estate.
What else you can expect from the RockStar Group
In addition to the services we’ve covered, you can expect us to provide the following:
Attentive Service to the Sale. The responsibility of managing the sale of your home is our focus throughout the transaction.
Regular communication the way you like it. We let you know of our efforts and the results of those efforts, plus any changes n the market, that includes new listings, recent price changes of competing homes, recent contracts of competing homes and how we should re-position your property to remain competitive.
Assistance n negotiating offers and preparing contracts.
Attending the closing to ensure all contract provisions have been met and that you are fully satisfied with the results of your sale.